Branding Hero

Branding guidelines for the University of Texas System

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Consistent use of the following typefaces promotes a unified and professional appearance across all official communications.

Mrs. Eaves is the recommended primary typeface for UT System communications pieces. It is used in our logotype and tagline, and helps promote an approachable, stoic and elegant voice. It is not necessary to use Mrs. Eaves for general correspondence.

Licenses for Mrs. Eaves are available for purchase at:

Bentham (from Google Fonts) is an acceptable alternatives to Mrs Eaves.


Gotham, our secondary typeface, is suited for working with dense sets of data, like metrics, financial reports, asides, catalogs and confined areas of space.

Gotham is available for purchase at:

Montserrat (also from Google fonts) is an acceptable alternative to Gotham.