Typography | University of Texas System

UT System Branding Guidelines

Typography

Typography

Consistent use of the following typefaces promotes a unified and professional appearance across all official communications.

Mrs. Eaves is the recommended primary typeface for UT System marketing and communication pieces. It is used in our logotype and tagline, and helps promote an approachable, stoic and elegant voice. It is not necessary to use Mrs. Eaves for general correpondence.

Licenses for Mrs. Eaves are available for purchase at: www.emigre.com/OT/Mrs-Eaves.

Gotham, our secondary typeface, is suited for working with dense sets of data, like metrics, financial reports, asides, catalogs and confined areas of space.

Gotham is available for purchase at: http://www.typography.com/fonts/gotham/styles/.

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